Burberry's Retail Theatre Concept

We are really excited to be launching 'Burberry Retail Theatre' enabling the first ever live simultaneous virtual trunk shows in our stores globally. This concept allows us to broadcast our multi faceted content all over the world, directly to our stores, creating a modern and pure brand environment. Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time and have the unique opportunity to receive their orders in just 7 weeks.

~Christopher Bailey, Burberry's Creative Director